HypeForType was founded by designer and art director, Alex Haigh. It’s a long-term labour of love, amongst many things, but it’s also the embodiment of the ideal that you should do what you love, trust your instincts, and persevere. Fuelled by a long-term obsession for type, Alex’s design career accelerated rapidly, from his first Junior Designer role fresh out of college, to a freelance Senior Designer position at the universally admired agency AKQA, all within the space of two years. Exposure to the most talented people in their fields at AKQA is where the roots of HypeForType formed for Alex, working late until the early hours of the morning on a “typographic side project” would eventually form what is now known today as HypeForType.