For the past 15 years, the Chinese font market almost entered an Ice Age of sorts: vendors rarely investing on new font development, and font piracy became rampant. Any new fonts that do get produced are mostly of a quality that leaves much to be desired. This 15-year 'vaccum' in the Chinese font industry had badly affected the Chinese language publishing industry that are in constant need of high quality Chinese fonts. Advertising agencies, publishing houses and, increasingly, digital publishers have to resort to a limited styles of family series font. Time after time we hear demands for new professional quality, well-crafted Chinese fonts that are suitable for print and for the digital screen. Four years ago, veteran Chinese typeface designer Sammy Or – now Founder and Type Director of VMType – began pondering on the possibility of re-entering the font market as an independent type foundry. With technological advancements and media convergence that one could never have imagined 15 years ago, time was ripe to begin a brand new venture in Chinese typeface design – hence VMType was founded in 2008. Over four years in the makin, XinGothic, the first product of VMType, is scheduled to release in end-2011.